Who is Understory?

Understory is a vertical-focused software solution built for experience businesses - from kayak tours to cooking classes. With our operating system, experience creators manage their operations, grow their bookings, accept payments and run their business with more clarity and less stress.

We move fast, change course when needed, and expect everyone to bring proactive solutions on a daily basis. You will learn faster here than almost anywhere else, because the challenges are real and the pace is high.

This is not about clocking in and out. The right candidate will receive a lot of trust and flexibility - and it's all about building something that matters to creators around the world, and shaping a company that can redefine an industry. If that excites you, you will feel at home. If it does not, this will not be the right place for you.

We have recently raised a €12m Series-A funding round, and are scaling fast. With customers in 10+ countries and a growing presence in the US, our focus is global, our ambition is high, and our team is all in on building the go-to solution for experience creators worldwide.

About the role

We are looking for a Product Marketing Lead to help us tell the story of Understory in a way that resonates with experience businesses everywhere. You’ll shape how we position our products, launch new features, and connect the dots between what we build and how customers find value. You make sure our message is clear, differentiated, and inspiring across every channel, so we drive real adoption and growth.

You’ll work closely with product, sales, and customer success to bring insights and the voice of the customer into our product. Equally you'll bring the product to our customers, with impact.  If you love turning great products into great stories that define categories and fuel growth, this role is for you.

What you'll do

• Craft clear, differentiated messaging that helps customers across segments instantly “get” Understory and see our unique value.
• Lead launches: Build and run launch playbooks that make new features and products land with maximum impact.
• Enable teams: Equip sales, growth and customer success with narratives, content, and tools that win and expand accounts.
• Bring the market in: Translate customer insights, usage data, and competitive signals into product and marketing priorities.
• Tell stories creatively: Experiment with campaigns, customer case studies, and new formats to make our story resonate.
• Measure impact: Track adoption, activation, and pipeline influence to show how product marketing drives growth.

What you won't do

• Operate in a silo. Product marketing here means being the bridge across product, sales, marketing and customer success.
• Simply repeat what competitors are doing. You’ll help define a new category, not just play catch-up.
• Focus only on outputs like decks or one-pagers. Your work will be measured by adoption, activation, and growth.

We think you'll thrive if you…

• Have a proven track record of running product marketing at scale in B2B SaaS.
  
• Can translate complex products into clear, engaging stories that resonate.
• Enjoy working closely with product and sales, acting as the connector between teams.
• Have experience with different sales motions like outbound, inbound, and product-led growth.
• Use AI to multiply your impact; automating the repetitive so you can focus on high-leverage decisions.
• Are motivated by impact; measured in adoption, activation, and revenue contribution.

What it’s like to work at Understory

We are building the leading platform for experience businesses - and we approach that with the same energy and ambition as the people we serve.

At Understory, you’ll join a team that moves fast, thinks long-term, and takes pride in doing work that matters. We are product-minded, mission-driven, and serious about quality - whether that is in the product, the strategy, or how we work together.

We care deeply about outcomes, not hours. We trust each other to lead, take action, and keep evolving - as individuals and as a company. There is room to grow here, and the chance to help shape something truly category-defining.

Start date
For us, it is about the right fit - we will agree together with the right candidate on when to get started.

If you have any questions about the role or the process, feel free to reach out to us at Audrey@understory.io