Who is Understory?

Understory is a vertical-focused software solution built for experience businesses - from kayak tours to cooking classes. With our operating system, experience creators manage their operations, grow their bookings, accept payments and run their business with more clarity and less stress.

We move fast, change course when needed, and expect everyone to bring proactive solutions on a daily basis. You will learn faster here than almost anywhere else, because the challenges are real and the pace is high.

This is not about clocking in and out. The right candidate will receive a lot of trust and flexibility - and it's all about building something that matters to creators around the world, and shaping a company that can redefine an industry. If that excites you, you will feel at home. If it does not, this will not be the right place for you.

We have recently raised a €12m Series-A funding round, and are scaling fast.
With customers in 10+ countries and a growing presence in the US, our focus is global, our ambition is high, and our team is all in on building the go-to solution for experience creators worldwide.

About the role

As our Senior Growth Engineer, you’ll focus on building and running experiments that directly impact how customers discover, adopt, and stay engaged with Understory.

From optimizing onboarding flows to testing new acquisition channels, you’ll turn growth ideas into shipped features and measurable results.

You’ll be the technical lead of a small, cross-functional growth team, to uncover what drives our metrics forward, partake in the shaping of solutions and work in the intersection between Growth and our Product team.

This role is all about combining engineering, product thinking, and data to find scalable ways to grow the business.

The Understory Stack

We've built Understory platform from a perspective of excellence and ambition.

To us, this means we've built the platform with scale in mind, but without overengineering it from the get-go. We keep our goals and ambitions in sight when we make decisions, but we're realistic of what we need to do, to also move fast.

With this in mind, we've chosen to build Understory on a modern and proven stack:

• Our Backend services are written in Go and TypeScript, running on AWS Lambda
• Frontends are built in React and Next.js, hosted on Vercel
• We've utilized an event-driven architecture in critical areas
• Fully automated CI/CD with GitHub Actions
• All infrastructure is hosted on AWS and managed using Terraform
• Our website is built with Webflow

What you'll do

• Design and run experiments across the growth funnel (acquisition, activation, retention, monetization)
• Build and ship features quickly to test hypotheses, for example in onboarding flows, pricing tests, referral programs, landing pages etc.
• Instrument tracking and analytics to measure user behavior and experiment results.
• Collaborate cross-functionally with growth, design, marketing, and product to generate ideas and prioritize experiments.
• Mentor teammates (especially more junior engineers) on technical approaches and experimentation best practices.
• Champion a culture of experimentation within the team, balancing speed with user trust and technical excellence.

We think you'll thrive if you…

• Have solid experience building SaaS products that scale, ideally across multiple features or domains.
• Use AI confidently as part of your workflow - to design, build, and ship faster.
• Love solving complex technical challenges and making them feel effortless for end-users.
• Stand out by bringing fresh ideas, whether that’s new tools, smarter workflows, or ways to make engineering more impactful.

What it’s like to work at Understory

We are building the leading platform for experience businesses - and we approach that with the same energy and ambition as the people we serve.

At Understory, you’ll join a team that moves fast, thinks long-term, and takes pride in doing work that matters. We are product-minded, mission-driven, and serious about quality - whether that is in the product, the strategy, or how we work together.

We care deeply about outcomes, not hours. We trust each other to lead, take action, and keep evolving - as individuals and as a company. There is room to grow here, and the chance to help shape something truly category-defining.

Start date

For us, it is about the right fit - we will agree together with the right candidate on when to get started.

If you have any questions about the role or the process, feel free to reach out to us at lars@understory.io