Who is Understory?

Understory is a vertical-focused software platform built for experience businesses – from workshops and tours to creative studios. Our operating system helps experience creators manage operations, grow bookings, accept payments, and run their business with clarity and less stress.

We are a Series A–funded SaaS company (~€16M+ raised) with +600 customers across the Nordics and Europe. Our mission is to shape the future of experiences by empowering small and medium-sized businesses in local communities globally.

We are ~60 people with offices in Copenhagen and Aarhus. We move fast, test often, and give people real ownership. This isn’t about clocking hours - it’s about building things that matter and learning fast while doing it.

About the Role

As a Student / Junior Growth Associate, you’ll join Understory’s Growth team and work hands-on with the projects that drive our digital growth engine - from campaigns and automation to tracking, experiments, and analysis.

This is not a “support” role. You’ll own real projects end-to-end, collaborating with Growth Marketing Lead, Growth Engineer, Growth Designer, and Content Lead.

What You'll Do

• Build and optimize paid campaigns across Google, Meta, and LinkedIn

• Set up marketing automation flows across markets in HubSpot (email nurture, onboarding sequences, lead scoring)

• Track and report performance; set up dashboards, spot trends, document learnings

• Run experiments / A/B tests on landing pages, copy, creatives, and CTAs (including versioning for different markets)

• Research and validate growth hypotheses - new channels, competitor analysis, conversion blockers

• Support product launches with campaign assets, messaging frameworks, go-to-market execution

• Drive community and advocacy work - talk with customers, collect testimonials, gather insights

What We’re Looking For

• Genuine passion for growth and experimentation

• Self-starter with strong initiative and ownership mindset

• Ability to commit at least 20 hours/week

• Comfortable working independently and in a fast-paced startup environment

• Data literacy - able to read metrics, spot patterns, and speak honestly about results

• Clear written communication, focused on execution and documentation

• Curious about conversion, activation, and retention

• Comfortable killing bad ideas fast

Nice to have:

• HubSpot experience, Google Ads, Meta Ads Manager

• Knowledge of tracking setup (GA4, GTM)

• Experience from own projects: blog, webshop, community, side-projects

Why You’ll Thrive at Understory

• Real responsibility and visible impact on growth

• Steep learning curve within SaaS, growth marketing, and experimentation

• Autonomy and flexibility around your studies

• Close collaboration with senior growth specialists

• Opportunity to stay long-term and grow with the company

• Strong team culture built on trust, curiosity, and ambition

Practical Info & Application

• Hours: Min. 20 hours/week

• Duration: Ongoing employment (long-term potential)

• Location: Aarhus or Copenhagen

• Team: Growth

We review applications on a rolling basis and will hire as soon as we find the right person.

Preferred start date: ASAP. If you have any questions about the position or the process, feel free to reach out to Lasse Kjær at Lasse@Understory.io