Who is Understory?

Understory is a vertical-focused software platform built for experience businesses – from kayaking tours to cooking classes. Our operating system helps creators manage operations, grow bookings, accept payments, and run their business with clarity and less stress.

We move fast, iterate quickly, and expect everyone to bring proactive solutions every day. You'll learn faster here than almost anywhere else because the challenges are real and the pace is high. This isn't about clocking in and out - the right candidate will get a lot of trust and ownership, and it's all about building something that matters to creators around the world.

We recently raised a €12M Series A and are scaling fast. With customers in 10+ countries and a growing presence in Europe, our focus is global, our ambition is high, and our team is fully committed to becoming the go-to platform for experience creators worldwide.

About the Role

As our Senior SDR for Denmark, you'll own outbound in the Danish market - generating qualified leads and building relationships with potential customers for our Account Executives. You'll bring experience, structure, and a high standard to your outreach, and you'll contribute directly to revenue growth while sharing valuable insights on local market dynamics.

You'll research and connect with experience providers – from tours and classes to events and local activities – and turn conversations into booked meetings. You'll also help sharpen our playbooks and raise the bar for how we approach outbound.

What You'll Do

• Identify and research potential customers (experience providers, venues, activity operators) in Denmark.

• Execute a high-volume outbound strategy across calls, email, and LinkedIn.

• Qualify leads and schedule meetings for Account Executives.

• Maintain accurate lead and prospect data in CRM; track progress and report insights.

• Share learnings about the Danish market - local trends, competitor activity, and cultural preferences.

• Collaborate with marketing and product teams to refine messaging and support growth.

What Success Looks Like

Months 1–2 - Ramp & Launch: Complete onboarding; start booking initial meetings; hit full productivity by week 8.

Month 3+ - Consistent Flow: 40+ demos per month derived from outbound outreach.

Ongoing - Revenue Generation: Generate a pipeline that converts to closed revenue (quality over quantity).

What We're Looking For

• Fluency in Danish and English (written and spoken).

• 2+ years of SDR or outbound sales experience, with a track record you're proud of.

• Strong communication and outreach skills; proactive and well-organised.

• High coachability and resilience; you view feedback as a growth tool and "no" as just a step toward your next "yes".

• Deep business curiosity; you love understanding how companies work and tailoring your approach to solve their unique problems.

• Cultural sensitivity and ability to adapt pitches to the Danish market.

• Passion for experiences, travel, and the experience economy.

• Self-starter who thrives in a fast-moving startup environment.

Nice to have:

• Network within the tourism, travel, or events industries in Denmark.

• Familiarity with experience-booking platforms, hospitality, or SaaS.

• Experience with CRM tools such as HubSpot or Gong.

Why You'll Thrive at Understory

• Join a small, ambitious team where your insights directly impact pipeline growth.

• Work in a collaborative environment with autonomy, trust, and flexibility.

• Learn fast and grow fast - the challenges are real, and the pace is high.

• Be part of a mission-driven company redefining the experience industry worldwide.

Start Date & Application

We review applications on a rolling basis and will hire as soon as we find the right person.

Preferred start date: ASAP.

If you have any questions about the role or the process, feel free to reach out to Hugo at hugo@understory.io.