Who is Understory?

Understory is a vertical-focused software platform built for experience businesses – from kayaking tours to cooking classes. Our operating system helps creators manage operations, grow bookings, accept payments, and run their business with clarity and less stress.

We move fast, iterate quickly, and expect everyone to bring proactive solutions every day. You'll learn faster here than almost anywhere else because the challenges are real and the pace is high. This isn't about clocking in and out – the right candidate will get a lot of trust and ownership, and it's all about building something that matters to creators around the world.

We recently raised a €12M Series A and are scaling fast. With customers in 10+ countries and a growing presence internationally, our focus is global, our ambition is high, and our team is fully committed to being the go-to platform for experience creators worldwide.

In keeping with this momentum, we are expanding our footprint into Spain and looking for the foundational hires who will build our Barcelona hub from the ground up.

About the Role

As our Founding Account Executive for Spain, you'll be responsible for driving revenue growth in the Spanish market from our Barcelona office. You'll own the sales process from qualified opportunity to signed customer, helping experience providers discover how Understory can support and grow their businesses.

You'll work closely with SDRs, Customer Success, and Marketing teams to create a seamless customer journey while providing valuable market insights that help shape our growth strategy in Spain.

What You'll Do

• Own the full back end of the sales cycle for Spanish experience providers.

• Conduct product demonstrations and consultative sales conversations.

• Convert qualified leads into paying customers through effective negotiation and closing.

• Collaborate with SDRs to ensure smooth transitions from prospecting to opportunity management.

• Maintain accurate pipeline data and forecasting in CRM systems.

• Share insights from the Spanish market to support product and commercial strategy.

• Represent Understory at relevant events and networking opportunities.

What Success Looks Like

Months 1–3 - Onboarding & Pipeline: Complete onboarding, build pipeline ownership, and confidently manage sales conversations.

Months 4–6 - Closing: Consistently close new customers and establish a healthy sales pipeline.

Months 7–12 - Revenue: Achieve or exceed revenue targets while contributing to Understory's long-term growth in Spain.

What We're Looking For

• Native level of Spanish and fluency in English (written and spoken).

• 2+ years of B2B sales experience, either as a top-performing SDR/BDR or as an Account Executive.

• Strong negotiation, presentation, and closing skills.

• A proactive and results-driven mindset with a passion for achieving goals.

• Passion for experiences, travel, and supporting entrepreneurs.
  

Nice to have:

• Experience within SaaS, hospitality, tourism, or experience-booking industries.

• Existing network within the Spanish tourism or events sector.

• Familiarity with CRM tools such as HubSpot, Salesforce, or Pipedrive.

• Experience working in a startup or scale-up environment.

• Additional European language capabilities.

Why You'll Thrive at Understory

• Be part of a high-growth company redefining the experience economy worldwide.

• Join Understory at our most pivotal moment in the Spanish market: as a founding member of our Spanish team, you will directly shape our regional strategy, local team culture, and market footprint from the ground up.

• Work from our Barcelona office while helping shape our expansion in Spain.

• Enjoy autonomy, flexibility, and ownership in a fast-moving environment.

• Collaborate with ambitious colleagues who are passionate about building meaningful products.

• Benefit from significant opportunities for professional development and career progression.

Start Date & Application

If you're a high-achieving closer who is ready to take ownership of revenue growth and leave your mark as a founding Account Executive in Spain, we want to hear from you! Apply below to join us.

We review applications on a rolling basis and will hire as soon as we find the right person.

Preferred start date: September (flexible).