Who is Understory?

Understory makes it easy to run an experience business that connects humans and creates memories. We build the operating system for experience creators, from kayaking tours to cooking classes, and the marketing products that help them grow: ads, reviews and websites, powered by the same data that runs their bookings. When our creators grow, we grow with them.

We recently raised a €12M Series A, serve 1000+ customers across Europe and are around 80 people in Aarhus, Copenhagen and Barcelona. You'll learn faster here than almost anywhere else, because the challenges are real and the pace is high, and the right people get a lot of trust and ownership.

The team

Marketing Operations is part of our Product organization and runs our marketing products for our customers. Today that is Meta Ads and Google Ads, and more products are on the way. The team is AI-native today: agents and in-house tools produce and optimize campaigns, and people steer, check and improve them. The next step for Marketing Operations is to become AI-led, raising both the quality and the volume of what we produce on a clear playbook everyone works from. The team is three people today and growing.

About the role

As Operations Lead you run Marketing Operations day to day and guide the team toward AI-led operations. You are a hands-on lead: you work on customer campaigns yourself and help the team deliver great work every time. You are accountable for the playbook, so everyone knows what happens when, why and how, and Sales and Customer Success can explain our service with confidence. You work closely with Product to shape the tools and AI workflows the team runs on, and you help the team make them part of how we work.

What you'll do

• Run customer campaigns across our marketing products with our in-house tools and AI workflows

• Plan the team's daily rhythm: priorities, capacity and delivery against our service levels

• Review the team's work and keep one shared quality bar, from creative to campaign setup

• Be accountable for the playbook: it stays current, the team follows it, and Sales and Customer Success can explain our delivery from it

• Continuously surface the problems that limit our quality and volume, bring them to Product with clear evidence, and help the team put what ships to use

• Coach and onboard teammates so everyone can do their best work as we grow
  

What success looks like

In your first 6 months:

• The quality and volume of our output grow faster than the team does

• Every customer gets the same quality on the same timeline, and you can show it with data

• The playbook is the current answer to how we work, and Sales and Customer Success sell from it
  

We think you'll thrive if…

• You’ve spent around three years in performance marketing or marketing ops, at an agency or in-house, with hands-on time in paid social and search

• That experience has given you taste: you can tell strong creative and campaigns from weak ones, and explain why

• People already turn to you for guidance, with or without the title

• Doing things well matters to you, and you help others get there with clarity and respect

• You’re low on ego, high on agency and kind: you take initiative, give credit, take feedback well and make the people around you better

• Getting to the core of a problem, and explaining it so others can act, is the part of the work you enjoy most

• AI tools are part of your daily work, and you’re curious what else they can take on

• Your English is at a full professional level

It's a plus if you have...

• Experience running a productized or templated service at scale

• Experience working closely with product or engineering teams

If you recognize yourself in most of this, but not all, we would still like to hear from you. We care most about how you think and how you work with people.

What it’s like to work at Understory

We are building the leading platform for experience businesses - and we approach that with the same energy and ambition as the people we serve.

At Understory, you’ll join a team that moves fast, thinks long-term, and takes pride in doing work that matters. We are product-minded, mission-driven, and serious about quality - whether that is in the product, the strategy, or how we work together.

We care deeply about outcomes, not hours. We trust each other to lead, take action, and keep evolving - as individuals and as a company. There is room to grow here, and the chance to help shape something truly category-defining.

Practical Information

• Hours: Full-time

• Duration: Ongoing employment

• Location: Aarhus (80% in-office)

• Team: Marketing Operations (Product)

• Reports to: Christian Berndt, VP of Product
  

We are reviewing applications on a rolling basis and will hire as soon as we find the right person - so don’t wait to apply. 

Preferred start date: 2026 - flexible.